{
  "lang": { "toggle": "العربية", "label": "Switch to Arabic" },
  "nav": {
    "problem": "Problem",
    "process": "How it works",
    "partners": "For BFI",
    "network": "Network",
    "faq": "FAQ",
    "enquiry": "Join the waitlist"
  },
  "hero": {
    "eyebrow": "COMING TO THE UAE · 2026",
    "h1": "<span class=\"hl\">Stop comparing.</span><span class=\"hl signal\">Start matching.</span>",
    "sub": "Plyx reads your financial profile, runs it against every eligible product across the UAE, and surfaces the one offer that fits. A decision in about ninety seconds. No spam calls, no fine print.",
    "cta": "Join the waitlist",
    "ctaSecondary": "How it works",
    "card": {
      "aria": "Illustrative example of a Plyx AI match",
      "aiEngine": "PLYX AI ENGINE",
      "youSee": "WHAT YOU SEE",
      "bankSees": "WHAT THE BANK SEES",
      "bank": "UAE BANK · ILLUSTRATIVE",
      "match": "MATCH · 96% ELIGIBLE",
      "live": "LIVE",
      "product": "Personal Loan, 24 months",
      "monthly": "MONTHLY",
      "decidedIn": "DECIDED IN",
      "vsMarket": "VS MARKET",
      "bankTags": {
        "policy": "Policy-matched",
        "prequal": "Pre-qualified",
        "odds": "92% approval odds"
      },
      "illustrative": "ILLUSTRATIVE EXAMPLE"
    },
    "strip": {
      "offer": "BEST-FIT OFFER",
      "decision": "AVG DECISION",
      "products": "PRODUCT TYPES",
      "spam": "SPAM CALLS"
    }
  },
  "problem": {
    "title": "Too many banks. No answer.",
    "kicker": "THE FRICTION",
    "body": "A UAE resident comparing finance today faces dozens of banks, hundreds of products, opaque fine print, and a callback queue. Banks face the mirror image — high acquisition cost and fragmented distribution. Both sides lose time to a process that should take seconds.",
    "stats": {
      "banks": { "num": "Dozens", "label": "OF BANKS" },
      "products": { "num": "100s", "label": "OF PRODUCTS" },
      "time": { "num": "DAYS", "label": "TO A DECISION" },
      "spam": { "num": "∞", "label": "SPAM CALLS" }
    }
  },
  "insight": {
    "kicker": "THE SHIFT",
    "title": "Not a comparison site. A decision engine.",
    "body": "Comparison sites hand you a list and walk away. Plyx makes the call — and shows the rate, the tenure, and the probability of approval up front. Explainable, not a black box.",
    "compare": {
      "themLabel": "A COMPARISON SITE",
      "them": "Hands you ten tabs and a callback queue.",
      "usLabel": "PLYX",
      "us": "Hands you one answer, with the math shown."
    }
  },
  "products": {
    "kicker": "WHAT YOU CAN MATCH",
    "title": "Five ways to match.",
    "body": "Whatever you're after, Plyx finds the single best-fit product for your profile — conventional or Islamic.",
    "items": {
      "loans": { "name": "Personal loans", "desc": "The right rate and tenor for what you actually need." },
      "cards": { "name": "Credit cards", "desc": "A card that fits your spend, your salary and your profile." },
      "savings": { "name": "Savings & deposits", "desc": "Put idle cash to work at the best available rate." },
      "auto": { "name": "Auto finance", "desc": "Finance your car without the showroom runaround." },
      "islamic": { "name": "Islamic finance", "desc": "Sharia-compliant products, matched to your preference." }
    }
  },
  "solution": {
    "kicker": "THE SOLUTION",
    "title": "What's inside Plyx.",
    "body": "An intelligence layer, not a form. Six parts work together to turn your profile into one clear decision.",
    "items": {
      "profile": { "title": "Profile & eligibility", "desc": "Share your financial profile once and instantly see what you actually qualify for." },
      "matching": { "title": "AI matching engine", "desc": "Every eligible product scored for fit and ranked to the single best answer for you." },
      "catalog": { "title": "Product intelligence", "desc": "A living catalogue of UAE financial products and the real rules behind each one." },
      "decisioning": { "title": "Transparent decisioning", "desc": "Every match explained — rate, tenure, fees and your odds of approval. No black box." },
      "onboarding": { "title": "Secure onboarding", "desc": "Bilingual, mobile-first and KYC-ready, with bank-grade data handling." },
      "apply": { "title": "One-step apply", "desc": "Choose your offer and Plyx hands you to the provider — no re-typing, no spam." }
    }
  },
  "process": {
    "kicker": "THE PROCESS",
    "title": "From profile to offer.",
    "body": "How a customer gets their eligible products — in about ninety seconds.",
    "steps": {
      "share": { "title": "Share your profile", "desc": "A few details about your finances and goals — two minutes, in English or Arabic." },
      "eligibility": { "title": "We read your eligibility", "desc": "Your profile is checked against every product's real rules, instantly." },
      "rank": { "title": "AI ranks the market", "desc": "Every product you qualify for is scored for fit and price." },
      "offer": { "title": "Get your best-fit offer", "desc": "One offer, with rate, tenure and approval odds shown up front." },
      "apply": { "title": "Apply in one step", "desc": "Happy with it? Plyx hands you straight to the provider to finish." }
    }
  },
  "trust": {
    "kicker": "TRUST & SAFETY",
    "title": "Free for you. Safe by design.",
    "body": "Plyx works for you, not the bank with the biggest ad budget.",
    "items": {
      "free": { "title": "Free for you", "desc": "You pay nothing. Banks pay Plyx only when you're matched and approved." },
      "data": { "title": "Your data stays yours", "desc": "Bank-grade security. We never sell your data — you control what's shared." },
      "spam": { "title": "No spam, ever", "desc": "One decision, not a hundred callbacks. No junk, no pressure." },
      "sharia": { "title": "Conventional or Islamic", "desc": "Both, matched to your preference — never assumed for you." }
    }
  },
  "partners": {
    "kicker": "FOR BANKS & FINANCIAL INSTITUTIONS",
    "title": "Join the network.",
    "body": "Plyx is a new distribution channel and a decisioning layer for UAE lenders — your rules, your brand, your policies, delivered digitally and end to end.",
    "items": {
      "rules": { "title": "Your rules engine", "desc": "Author and own your eligibility rules. Plyx surfaces only the customers who fit your policy — no wasted underwriting." },
      "integration": { "title": "End-to-end integration", "desc": "Plug in via API for a fully digital journey — match, application and decision — between you and the customer, in your brand." },
      "distribution": { "title": "Pre-qualified distribution", "desc": "Reach intent-rich, eligible customers without the acquisition cost or the call centre." }
    },
    "cta": "Partner with us"
  },
  "ecosystem": {
    "kicker": "THE NETWORK",
    "title": "One layer. The whole market.",
    "body": "Plyx sits between the UAE's financial institutions and the people who need them — turning fragmented supply into a single, pre-qualified decision.",
    "supply": {
      "label": "FINANCIAL INSTITUTIONS",
      "caption": "Publish products and own the eligibility rules.",
      "types": {
        "banks": "Conventional banks",
        "islamic": "Islamic banks",
        "finance": "Finance companies",
        "cards": "Card issuers",
        "auto": "Auto & mortgage financiers"
      }
    },
    "hub": {
      "label": "AI decision layer",
      "live": "LIVE",
      "note": "Every eligible product scored in real time."
    },
    "demand": {
      "label": "UAE CUSTOMERS",
      "caption": "Get one pre-qualified, best-fit decision.",
      "types": {
        "salaried": "Salaried & self-employed",
        "residents": "Nationals & residents",
        "preference": "Conventional or Islamic"
      }
    },
    "flow": {
      "label": "WHAT FLOWS THROUGH PLYX",
      "steps": {
        "rules": "Rules in",
        "eligibility": "Eligibility check",
        "match": "AI match & rank",
        "decision": "Decision out"
      }
    }
  },
  "market": {
    "title": "The UAE is ready for a decision layer.",
    "kicker": "WHY NOW",
    "body": "UAE consumer lending reached roughly AED 220 billion in 2024 — yet distribution is broken and the matching layer doesn't exist. Digitally-fluent residents already bank on their phones; the moment for an intelligence layer between customers and their finance is now.",
    "stats": {
      "tam": { "num": "AED 217B", "label": "TOTAL ADDRESSABLE MARKET" },
      "sam": { "num": "AED 80B", "label": "SERVICEABLE MARKET" },
      "som": { "num": "AED 5B", "label": "YEAR-ONE OBTAINABLE" }
    },
    "footnote": "UAE, Phase 1. TAM = new loans AED 109B + buyouts AED 108B. Consumer lending ≈ AED 220B (2024)."
  },
  "visionMission": {
    "title": "Vision & mission",
    "kicker": "WHERE WE'RE GOING",
    "visionLabel": "VISION",
    "vision": "A financial system where the right product finds you — not the other way around.",
    "missionLabel": "MISSION",
    "mission": "To become the decision layer between every UAE resident and their finance — and then the GCC.",
    "axiom": "Show the calculation. Hide the chrome."
  },
  "team": {
    "title": "The team",
    "kicker": "WHO'S BUILDING IT",
    "members": {
      "founder": { "name": "Name TBD", "role": "Founder & CEO" },
      "cofounder": { "name": "Name TBD", "role": "Co-founder & CTO" },
      "advisor1": { "name": "Name TBD", "role": "Advisor" },
      "advisor2": { "name": "Name TBD", "role": "Advisor" }
    },
    "footnote": "Team details to be announced."
  },
  "faq": {
    "kicker": "QUESTIONS",
    "title": "Good questions.",
    "items": {
      "free": { "q": "Is Plyx free?", "a": "Yes. You pay nothing. Banks pay us a success fee only when you're matched and funded." },
      "money": { "q": "How does Plyx make money?", "a": "We're paid by the bank when a match becomes a funded product — never by you." },
      "data": { "q": "Is my data safe?", "a": "Bank-grade security, and we never sell your data. You decide what's shared, and with whom." },
      "spam": { "q": "Will I get spam calls?", "a": "No. Plyx surfaces one decision — no callback queue, no junk." },
      "launch": { "q": "When does Plyx launch?", "a": "We're launching in the UAE in 2026. Join the waitlist for early access." },
      "islamic": { "q": "Conventional or Islamic products?", "a": "Both. Tell us your preference and we match accordingly." }
    }
  },
  "enquiry": {
    "title": "Join the waitlist.",
    "kicker": "GET EARLY ACCESS",
    "sub": "Customers, investors, and partner banks — tell us who you are and we'll be in touch with early access.",
    "fields": {
      "name": "NAME",
      "email": "EMAIL",
      "phone": "PHONE",
      "type": "I AM A…",
      "company": "COMPANY / ROLE (OPTIONAL)",
      "message": "MESSAGE (OPTIONAL)"
    },
    "types": {
      "customer": "Customer — early access",
      "investor": "Investor",
      "partner": "Bank / financial institution",
      "other": "Other"
    },
    "errors": {
      "name": "Please enter your name.",
      "email": "Please enter a valid email.",
      "phone": "Please enter a valid phone number."
    },
    "submit": "Join the waitlist",
    "sending": "Joining…",
    "successTitle": "You're on the list.",
    "successBody": "Thanks — we'll be in touch with early access.",
    "errorBody": "That didn't send. Try again, or email hello@plyx.ae."
  },
  "footer": {
    "tagline": "Your financial intelligence layer.",
    "madeIn": "Made in the UAE."
  }
}